Shopify Pricing Model: Payments, CAC, and Plan Costs

A D2C pricing framework that includes payment fees, marketing CAC, and plan costs.

Quick start

Best for

D2C sellers tracking CAC + payment fees

Time needed

7 min read

Inputs you’ll need

Payment processors take a percentage plus a fixed fee on each order.

Your price needs to cover these fees, not just product cost.

Monthly Shopify plan fees should be spread across your expected monthly orders.

This creates a true per-order profit view.

If you spend on ads, allocate CAC per order.

Ignoring CAC can make healthy revenue look profitable when it is not.

Next step

Apply this guide using our calculator tools.