Track ROAS, CAC, and profitability for campaign spend.
Manual inputs
Connect ad platforms in the future for automatic ROI tracking.
Manual inputs
Enter recent ad performance to estimate ROI and profitability.
Extra costs beyond margin: packaging, shipping, or fees.
Insights update live as you edit inputs.
ROAS
2.80x
Net ROAS 2.66x
Profit from ads
-₹1,675
CAC ₹179
Net revenue
₹13,300
Refund rate 5.0%
Contribution / order
-₹104
Net orders 26.6
| Metric | Value |
|---|---|
| Ad spend | ₹5,000 |
| Ad revenue | ₹14,000 |
| Net revenue | ₹13,300 |
| Orders from ads | 28 |
| Net orders | 26.6 |
| Gross margin | 25.0% |
| Break-even ROAS | 4.00x |
Use break-even ROAS to decide when to scale or pause campaigns.
