Margin is different from markup
Margin measures profit as a percentage of selling price, while markup is based on cost.
Make pricing decisions in margin terms to compare across products.
Know your breakeven price
Breakeven is the price where total costs equal revenue.
Every discount you offer should be evaluated against breakeven.
Price for scale, not just survival
Low margins make growth fragile. Build a buffer for returns, ads, and supplier changes.
Stable margin lets you reinvest and scale safely.
Next step
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