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DocumentationSurveyPolicy
Catalog
6 min read
Updated 3 Apr 2026

Listing Attributes & Keywords: A Seller Checklist

Write titles and fill attributes that improve discovery and conversion across marketplaces.

Key takeaways

  • Title structure that converts
  • Attribute completeness
  • Keyword hygiene

Quick checklist

  • Title structure that converts
  • Attribute completeness
  • Keyword hygiene

Lead with the most important attributes

Start with brand + product type + key differentiator.

Keep titles readable and avoid keyword stuffing.

  • Example: Brand + Product + Material + Size
  • Avoid: Repeating the same keyword 3+ times

Fill mandatory attributes first

Marketplaces rank listings with complete attributes higher.

Double-check size, color, material, and style fields.

  • Use official attribute names, not custom labels
  • Keep sizes consistent with platform size charts

Keep keywords clean and relevant

Use buyer language, not internal codes.

Remove duplicates and irrelevant terms that dilute ranking.

  • Do: “cotton kurta”, “round neck t-shirt”
  • Don’t: “best cheap buy now”, “free shipping”

Sample title patterns

Apparel: Brand + Product Type + Material + Fit + Size/Color.

Home: Brand + Product Type + Key Feature + Size/Capacity.

  • Example: “ACME Cotton Kurta Regular Fit Blue”
  • Example: “ACME Steel Water Bottle 1L Leakproof”

Next step

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